$50K "earnest money." No exclusivity. Who signs that?


Hi Reader

It's 2am. You've been searching for months. Still no deal.

Every seller you talk to thinks their business is worth what it was in 2023. Every bank you call takes three weeks to come back with more questions than answers. Every offer you put in comes back with "we went a different direction." The broker you've been calling weekly stopped returning messages last Tuesday. And the last "live" deal you saw was listed at 4.5x SDE, $50K earnest money, 30-day close, no seller note, two weeks of transition — and the broker "requires" you use their APA.

Who signs that?

So you're staring at the ceiling, wondering if the market is broken — or if you are.

The market isn't broken. It changed. Most buyers are still running the 2023 playbook in a 2026 market. And right now in Q1, brokers and sellers are pushing the limits in ways I haven't seen before.

Here's what actually changed — and exactly what the buyers who ARE closing are doing about it.

The problem: SBA acquisition lending got pickier

The macro backdrop, in plain English:

· SBA 7(a) acquisition rates are running ~9–9.75% — and higher-for-longer is the operating assumption. Don't plan on a rate cut rescuing the deal.

· Max 7(a) small loan amount dropped from $500K to $350k (small loans = less underwriting, lower fees, and quicker closing deals).

· Credit committees: slower, stricter DSCR stress tests, scrutinizing add-backs that used to get waved through.

Acquisition lending tightened faster than vanilla SBA lending — because acquisitions are the first thing to get squeezed when credit tightens. That's the macro.

But the macro isn't what's keeping you up at 2am. This is:

The seller won't budge on price.

He's anchored to what his broker told him in 2021. He's not being greedy — he's human. He built it. Every offer below the 2021 number feels like an insult, not a negotiation.

The bank is taking forever.

Credit committees that turned around in ten days are taking four weeks. Every trip back is more questions. Your LOI is aging, the seller is getting nervous, and the broker is starting to take other calls.

Your offers aren't landing.

You think you're putting in strong numbers. They're coming back rejected. The reason is usually invisible: somebody else showed up with more equity, a cleaner package, or a lender with better reps.

Price isn’t what wins right now. Ability to close — and close fast — is.

The broker went cold.

He was calling you twice a week. Now it's radio silence. You didn't do anything wrong. When his gut tells him you might not close, you become a backup plan. That's his commission math.

And the process itself has gotten goofy

This is the piece most searchers don't see coming. The deal dies not on price. Not on structure. Not on the bank. It dies on procedural terms that shouldn't be a fight in the first place.

10 calls in the last 60 days — all on this same problem. Price, seller note, performance escrow, transition all basically agreed. Then the broker or seller asked for something wildly nonmarket on deposits, exclusivity, or CIM access. Deal died.

Here's the pattern I'm seeing in Q1 2026. All live examples. All nonmarket:

$50K+ nonrefundable deposits on a sub-$1M deal.

Market is a good-faith deposit of up to $10K, fully refundable until the end of diligence. $10K is enough to show you're serious without being punitive. $50K+ hard the moment LOI signs isn't risk-sharing — it's a penalty for being a buyer. And it tells you the broker has no real confidence in the deal.

A nonrefundable fee just to see the CIM.

Market is NDA, then CIM. Full stop. The pay-to-peek fee is the latest dumb trick — a broker testing how desperate you are before you've even seen the financials. Don't fail the test.

No exclusivity at LOI — or exclusivity delayed until purchase agreement signing.

Market is exclusivity at LOI. At least 60 days. 90 is more realistic given current lending timelines. Exclusivity can drop off if the buyer can't produce a term sheet in a reasonable window — that's fair. Exclusivity only after the PA is signed is not. It means you burn weeks and tens of thousands on diligence with zero protection, and the seller can walk the moment a better offer shows up. Unacceptable risk for a buyer.

It's like the process has gotten goofy.

Here's what's actually happening: brokers are coaching sellers on "what the market will bear" in a seller-optimistic market. And buyers are saying yes to nonmarket asks because they don't know what's market. The asks don't reflect reality. They reflect broker testing.

One from this month. Buyer on a $750K services business. Broker says the seller wants $50K earnest money the moment LOI signs, and no exclusivity until purchase agreement. Buyer calls me ready to fold on both — he wants the deal badly. We countered line by line: $10K good faith deposit, refundable through diligence, exclusivity at LOI for 75 days. The broker pushed back. Buyer held. Seller signed the counter. The deal is in diligence now.

If the buyer had accepted the original asks, he'd be out $50K out of the gate, and a month of diligence costs with no protection at all.

What won't fix it (and why most buyers try it anyway)

The instinct in a tough market is to grind harder. More listings. More LOIs. More coffee. Same playbook, just louder.

It doesn't work. The playbook itself is the problem. Here's the version killing deals right now:

Blast LOIs and hope volume wins.

You start looking desperate. Brokers notice. Sellers notice. Your offers stop landing because you're spraying.

Let one lender's casual read define the deal.

Usually, the staple financing lender — the one attached to the seller's broker. You treat that loan officer's offhand sniff test as if it's SBA law. It's not. It's one lender's credit box read, from the lender whose job is closing the broker's deal. Not yours.

Yield on every nonmarket ask because you're afraid to lose the deal.

$50K earnest money on sub $1M deals. Pay-to-see CIM. No exclusivity. Buyers fold because they think holding firm will kill the deal. In reality, holding firm is what filters the serious sellers from the broker-games. The seller you want on the other side of the table is the one willing to sign a market LOI.

Let lending drive the deal.

You hear "my lender says we can't do a seller note longer than 24 months" and you accept it as gospel. You tailor your offer around one lender's off-the-cuff read. The seller walks because the structure doesn't work for him. And the lender — who isn't on your side of the table — doesn't care.

Then the scene that kills the deal plays out the same way almost every time. You get close. The seller starts making excuses. A client needs a certification. Some inventory question that was obviously figured out when the broker listed it. Then the nitpicking. Then the silence.

Sellers don't walk with a goodbye. They walk with excuses, then nitpicks, then silence. By the time you realize the deal is dead, it's been dead for two weeks.

The exact solution — you drive the deal, lending supports it

Here's the reframe that changes everything. It's the hardest one for buyers to actually absorb:

You don't find a lender. You structure the deal right, then you attract the right lending partner.

Read that again. The order matters.

Because here’s what you’re actually selling to the seller and the broker. Not your offer. Not your price. Your ability to close — and close fast. Deal team in place. Strong acquisition lender already on your side of the table. Solid structure the bank will fund. No surprises waiting at the eleventh hour. That’s the package. The brokers who are still returning calls are returning them to the buyers who look like that.

In a tight credit regime, you solidify your financing approach BEFORE you have a deal in hand. Not because you're sure you'll use it — because without it, every deal gets filtered through somebody else's credit box. Usually the wrong somebody else.

And you hold the line on what's market — on EVERY term, not just price. Patience wins here. The buyer who knows the benchmarks and refuses to yield on nonmarket asks is the buyer who closes.

But here's the part that trips up even smart buyers: driving the deal doesn't stop at LOI signing. You drive it all the way through to the wire. Because in this regime, the eleventh hour is where more deals are actually dying than at any other stage.

I know because I've closed 160+ deals. And in the past year, this pattern has shown up on almost every large deal I've handled. Here's what it looked like on one from 2025.

Proof: driving the deal through the eleventh hour.

Large deal. Good lender — not a bad actor. Term sheet signed. Diligence done. Days from closing. Then the lender came back with two new asks:

· A longer standby on the seller note than the signed term sheet specified.

· A pledge of equity from the seller, who was retaining equity (when it was still allowed).

Both objectionable to the seller., Both outside the term sheet. If nobody on the buyer's side catches it, the seller sees the worse terms and walks. Deal dies.

What actually happened: the SBA consultant on the team flagged it the moment it landed. I called the BDO at the lender directly, walked them through the deviation from their own signed term sheet, and pushed back. They reverted on both issues. Deal closed.

That’s what a deal team does. Not credentials on a letterhead. Fewer surprises, faster fixes, closed on time.

That's what driving the deal looks like at the eleventh hour. Not the credentials. The phone call.

A first-time buyer, working solo with the broker's staple financing lender, never sees that one coming. He signs the revised standby, watches the seller walk, and adds another year to the search. The deal is the same. The outcome is the opposite.

That's the difference between letting lending drive the deal and driving it yourself. From first listing call, through LOI, through the eleventh hour, to the wire.

The playbook below is how you actually do it.

Do this now — the 7-point playbook

Short. Specific. What the 1% buyer is running right now — all of it aimed at one thing: the ability to close, and close fast.

1. Build the deal the bank will fund — BEFORE the LOI.

Know the DSCR threshold. Know the equity requirement. Keep the add-backs clean and auditable — if it needs a paragraph to explain, the credit committee flags it. Hand the bank a package that’s already right, not a problem to solve. Clean packages fund faster. Speed to close is a feature the seller and the broker can feel.

2. Crash test at 11%, not today's 9%.

If your deal only works at today's rate, you don't have a deal. You have a hope. Prime was 8.5% as recently as 2023 — it can go back. A real stress test adds ~200 bps over the current note rate. Run it before the LOI, not after.

3. Bring more equity than required.

15–20% down instead of 10% gets funded first in this regime. Extra equity isn't a cost. It's a signal.

4. Know what's market on every term — and don't yield on asks that aren't.

Market good faith deposit on a sub-$1M deal is up to $10K, fully refundable until end of diligence. Market exclusivity starts at LOI, 60–90 days. Market CIM access is NDA then CIM — no deposit to peek. If you're being asked for $50K+ hard the moment LOI signs, for delayed exclusivity until PA signing, or for a fee just to see the CIM — those are nonmarket. Quote the market back. Hold the line. The right seller signs. The wrong seller self-selects out.

5. Don't fight the seller on price. Fight on structure.

The seller's number is sacred. Fine. Hit the number with a structure the bank will actually fund. Seller note. Forgivable seller note or performance escrow. Consulting agreement. Price stays. Risk shifts.

6. Build the deal team before you need it — lender included.

Pull the SBA 7(a) volume rankings tonight — they’re public. Line up a top acquisition lender, an SBA-literate attorney, and a QoE provider before the LOI, not after. Your lender isn’t a vendor. It’s a teammate. Get that right and you stop getting surprises at the eleventh hour — because in this regime, eleventh-hour surprises come more often from the lender than the seller. Bad lenders make a strong offer weak. Great lenders make a fair offer land — and close on time.

7. Move fast and communicate — all the way to the wire.

Credit committees are slower now. You have to be faster. Regular updates to the seller, regular updates to the bank, eyes on every term sheet revision. The buyer who goes silent — or worse, stops reading the fine print at the eleventh hour — loses the deal. Not to a better offer. To Deal Drift. Closing fast is a discipline, not a wish.

You'd never let the seller pick your attorney. Don't let the broker pick your lender.

What to do this week

One move before your head hits the pillow tonight: pull up the SBA 7(a) lender rankings. Find the top acquisition lenders. If the lender attached to your deal isn’t on that list, you’ve got calls to make this week. Your deal team is your ability to close. Build it before you need it.

One refusal this week: on the next deal where a broker asks for $50K+ hard money, delayed exclusivity, or a fee to see the CIM — say no. Quote the market back. Hold or walk. The deal you want is the one where the seller signs a market LOI.

One reframe for every 2am moment this month: you don't find a lender. You build a deal worth funding, then you attract the right one. Lending supports the deal. Lending doesn't drive it. You do. From the first listing call through the wire.

If your deal only works in easy money, you don't have a deal. You have a hope.

Last thought. The market is harder right now. Brokers are testing limits. Sellers are being coached to ask for the moon. Harder markets reward better buyers — the ones who know what's market and won't yield. You're one of them. That's why you're still reading at 2am.

Now go make tomorrow harder for every other buyer who isn't.

Stay safe.

→ @lawyer4smbs

PS, here's a cheatsheet with the 7 steps to take so you're ready to use it on your next deals:

Here's the full URL if the button doesn't work: https://clearfocuslaw.box.com/s/0elr68od9mum9d6a1c9qtvyd9ctn35bl

DISCLAIMER:

I am a lawyer but not your lawyer (unless we so happen to be working a deal together pursuant to a written engagement agreement). This newsletter is for educational and informational purposes only and nothing in this or any other issues is intended as legal or financial advice and cannot be relied on as such. Do your own diligence and consult with your own lawyer or financial advisor before taking any action on your deals. Nothing in this newsletter is intended to solicit your business in any way and should not be interpreted in any way as legal advertising.

This newsletter is wholly owned and operated by FTA Resources, LLC.

Copyright 2024, FTA Resources, LLC. All rights reserved.

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